Using a SWOT Analysis in Your Career Planning
by Randall S. Hansen, Ph.D. and Katharine Hansen
A key tool in the strategic planning process can also be applied to career planning. This tool is a marketing analysis using the SWOT technique. A SWOT analysis focuses on the internal and external environments, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment. Imagine your SWOT analysis to be structured like the table below:
SWOT Analysis
I
N
T
E
R
N
A
L |
Your
Strengths |
Your
Weaknesses |
E
X
T
E
R
N
A
L |
Opportunities
in Your Career Field |
Threats
in Your Career Field |
Click here to read the full article
